This page is a redesign I did for the USAA Health Insurance storefront. Part of the process included a design sprint as well as user testing.
During the open enrollment period of 2015, online only digital sales for the USAA health insurance product were at just 23%. In 2017, after my new design was launched, online sales of the USAA health insurance product rose to 63%.
This is the product page that we launched.
And these are some of the photos from the design sprint. Shown below are affinity mapping activities, meeting with stakeholders, design critique, paper prototyping and user testing.
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